The Lottery Essays (1156 words) - A Good Man Is Hard To Find

The Lottery Mario Cruz M. Seiferth Eng 1302 Shirley Jackson's The Lottery and Flannery O'Connnors A Good Man Is Hard To Find are stories that manage keeps an eye on savagery to man by illastrating distinctive circumstance, yet lead to a similar end and with no idea of the outcomes. Jackson and O'Connor utilize focal characters to show how man has the ability to mutilate reality into something the individuals acknowledge into regular daily existence. Jackson utilizes convention in The Lottery when she utilizes Mr. Summers as the commentator of the lottery consistently. Mr. Summers was an individual who put stock in the lottery and never thought of closure this convention. Consistently Mr. Summers talked about creation another case, however nobody got a kick out of the chance to agitate even as much convention as was spoken to by the black box. At the point when the individuals were approached to get in prefer to pick a paper, they had done it so often, they half tuned in to the headings, (Jackson 235). For ages the lottery was constantly performed on the twenty-seventh of June, however the orginal box was lost, the ceremonies were overlooked, yet the residents remembered to utilize stones. Custom in A Good Man Is Hard To Find O'Connor goes an alternate way of traditon yet lead to same results. The Misfit like Mr. Summers is messanger of death, yet for various reasons. Like the individuals of The Lottery the family in A Good Man Is Hard To Find both have a goal and a reason and that is to meet their producer. The individual in The Lottery is executed for being unfortunate, and in A Good Man Is Hard To Find the Misfit was inprisoned for an explanation he doesn't recollect. It was in the most ideal manner to keep up his notoriety for being an executioner, to feel free to murder the whole family, and along these lines in his psyche he is sparing them from erring once more. These accounts were of manupalation of the psyche. Jackson utilized two primary characters to cause the individuals to come and proceed with the lottery. The individuals of the town had been so indoctrinated by Mr. Summers and Old Man Warner that they did whatever they said to do. At the point when Mr. Summers lifted one hand high and stated, Adams. A man withdrew himself from the group and came forward(Jackson 235) Old Man Warner was the most seasoned individual around and consistently discussed the lottery in that it was ideal since when the lottery is performed corn be overwhelming soon. (Jackson 236). The individuals have absence of free idea when they follow Mr. Summers, and Old Man Warner advises the townspeople to complete Mrs. Hutchinson rapidly. Without hesatation the group gets stones and begin stoning Mrs.Hutchinson with no idea of why or if it's even option to do this demonstration. At the point when O'Connor had her characters manupalate the rest, the grandma was windbag, smarty pants, continually giving her child Bailey proposal on the best way to approach the vaction they arranged. At the point when she proposed to her child to go to the house with the mystery board, she revealed to him that it would be a decent instructive excursion for the kids. Bailey was not thinking for himself when he was following his moms headings to the mystery board house. If not for the grandmas feline Pitty Sing they would have never run over the Misfit. At the point when the Misfit arrived on the scene he was in absolute control of his men, Bobby Lee and Hiram. The Misfit was responsible for everything that went on from that second on. The main time in the story that he was a devotee or come up short on the indepence to address, was the point at which he was inprisoned for something he was unable to recall. The main thing he was told was that he slaughtered his dad and that jail had papers on him. The Misfit faults the penatentary for the manner in which he acts and his activities. The Lottery is a story that was about self-conservation of ones self. Elderly person Warner had lived seventy-seven years and had never been the divinely selected individual, so he was consistently for the lottery. To him the lottery was not terrible in light of the fact that he was never the one

Security and Privacy Issues in Predictive Analytics †Free Samples

Question: Examine about the Security and Privacy Issues in Predictive Analytics. Answer: Innovation Description Prescient Analytics is a branch inside cutting edge examination used to make forecasts about future occasions that are as yet obscure. Prescient investigation utilizes a few strategies including measurements, information mining, AI, displaying, just as AI (man-made reasoning) to examine present information and make expectations concerning what's to come. Prescient examination utilizes different prescient demonstrating, information mining, and investigation procedures to unite data innovation, the executives, and business displaying procedures to make future forecasts. The innovation takes a shot at the premise of value-based and verifiable information that are utilized for purposes, for example, recognizing future dangers or distinguishing future chances. Models utilized in prescient investigation catch connections among a few factors in order to survey dangers utilizing a particular arrangement of conditions to relegate loads or scores (Waller Fawcett 2013). Business clients, using content examination, information mining, just as measurements case prescient knowledge through the revealing of connections and examples in both unstructured and organized information. Organized information, for example, sex, age, conjugal status, and deals, can be promptly utilized for prescient investigation. Unstructured information, for example, online life content, content information in call focus data/notes, estimation, for example, those in web based life or open content that must be extricated are likewise utilized for prescient investigation during the time spent model structure (Umachandran Ferdinand-James 2017). Utilizing prescient examination, associations become forward looking, proactive, and foresee practices and results dependent on information and not on presumptions or just hunches. The outcome is better dynamic and arranging, which in addition to other things present upper hands to the association (Rickman Cosenza 2007). Innovation Solution Assessment While prescient investigation enormously causes organizations, for example, to get ready for the future for instance in anticipating future interest, utilization designs among various age gatherings, and conceivable new items, it accompanies dangers, particularly with respect to purchaser information and data (Crawford Schultz 2014). To accomplish prescient examination, associations definitely should utilize buyer information, for example, client sexual orientation, age, and feelings in online networking in which case both organized and unstructured information is utilized for prescient investigation. Large information is, and keeps on conveying gigantic potential for altering individuals' lives through prescient force for instance, it is conceivable to precisely anticipate climate to 95% exactness 48 hours before the time (Murphy 2015). The sheer sizes of individuals that have been associated with security occurrences of large information, the stakes are significantly higher. For ex ample, the penetrate of eBay information in 2014 brought about a break to individual data for 145 million individuals whose email and personal residences just as birth dates were uncovered/penetrated (Finkle, Chatterjee and Maan, 2014). Due to the sheer size, the various parts of the information just as its differing sources, it is additionally an overwhelming assignment to secure this measure of information. Weakness to unapproved get to is duplicated on account of the wide and appropriated scope of access (Terzi, Terzi Sagiroglu 2015). Protection Issues Breaks to protection that cause humiliations and different dangers: Actions that associations take in utilizing enormous information for examination can without much of a stretch penetrate the security of the clients information and result in shames and claims, just as loss of occupations. A few retailers, for example, utilize large information on clients, utilizing such subtleties as pregnant clients due dates, or even month to month menstrual cycles for ladies, or the shade of underwear most purchased by a client (Crawford Schultz 2014). Information covering being crushed in order to uncover individual data: If information veiling is utilized improperly, prescient examination of large information can uncover people whose information was conceal. The novelty of prescient examination of enormous information implies that associations despite everything stay mindful of such dangers, extraordinarily uncovering singular private data to undesirable crowds, for example, programmers People have no (or there are not very many) lawful securities for them. While specialists and controllers have communicated dangers to security because of prescient examination of offer information, lawful prerequisites for ensuring protection when huge information investigation are being attempted are not yet existent, or stay hazy and dark (Paulson Scruth 2017). Danger of dishonest choices from prescient investigation of huge information Prescient examination of large information can be utilized to impact conduct which is dishonest and this happens when associations utilize huge information investigation to settle on choices that don't take discernment of the estimation of human life/wellbeing. The potential for uncovering people groups individual data since it isn't unlawful through this disclosure can harm the lives/wellbeing of the concerned people represents another security risk (Kshetri 2014). Prejudicial propensities: Predictive examination of large information can be utilized to give advancements, create courses among different utilizations; the outcomes can reverse discharge if there is no objectivity. Enormous information can make segregation progressively common and inescapable, for example, in human asset arranging. A monetary organization can't decide the sexual direction or race of an advance candidate since this is unlawful in any case; be that as it may, utilizing enormous information and prescient investigation, the race, sex, age, money related circumstance, even location of the forthcoming candidate can be mined through large information examination by mining such data from the Internet of Things or from on-line stages, for example, web-based social networking (Loehr 2017). With enormous information investigation, an advance solicitation can be turned down dependent on biased dynamic or calculations that are intrinsically prejudicial. Security concerns Prescient investigation not generally exact: Despite the utilization of prescient examination of large information, a few issues may not be uncovered since the innovation isn't completely precise. The information documents utilized in prescient examination can contain wrong data and information on people or the calculations can be imperfect. Prescient investigation are just on a par with the calculations utilized for creating results. The danger of mistakes builds proportionately to the expansion of information records to existing datasets alongside the utilization of complex models for information examination. Monetary firms, for example, VISA depend a lot on prescient enormous information investigation, for in addition to other things, distinguishing security breaks and extortion, yet there are issues with the models, misrepresentation will in any case occur (Armerding 2017). The a lot of information associations gather about people and store distributive, for example Amazon, makes upgraded dangers to the security of the information. The information can be taken or hacked and be utilized for additional malevolent assaults. Prescient examination is being utilized, and offers enormous guarantees for associations in anticipating worker conduct; the danger of flight can be anticipated early and proper estimates taken. Be that as it may, another component is presented with such applications; theoretical information on workers. Past the standard budgetary and individual data on workers, prescient examination boxes another issue of future conduct estimation, addressing the psyche, heart, and expectations of this representative. The inquiries that emerge are moral and down to earth; what is the prescient investigation on flight dangers aren't right? The forecast of conduct can result in focused reactions by HR which outskirts at the top of the priority list contr ol and social change, a grave moral issue. On the off chance that the examination aren't right, a representative can be wrongly named as being traitorous and have their notoriety imperfect, yet as a general rule, they may simply have distinctive conduct and this can bring about out of line activities from the board. Aside from potentially giving incorrectly decisions, it is an unavoidable security intrusion; data that can be utilized malignantly even by insiders in the association. Authoritative Change Assessment A review shows that few major associations despite everything accept that huge information has a few gigantic undiscovered open doors for what's to come. Huge information is being seen from the setting of various datasets incorporation to reveal or drive explicit bits of knowledge. 33% of the respondents accept that examination will be a vital driver or authoritative change and change inside associations, while likewise framing a critical piece of everyday exercises in the running of associations (Klein 2014). Prescient investigation of large information or some other information will have a noteworthy effect in hierarchical procedures, remembering for item improvement. For example, a product or application designer will change how they create programming and the speed with which this product is created and conveyed dependent on prescient examination. Prescient examination is by and by utilized generally in the budgetary administrations area, for example to anticipate credit danger o f a customer, by protection firms for foreseeing misfortunes, by law authorization offices to anticipate the nature and sorts of criminal acts, and by associations to anticipate representative conduct and flight hazard, as HP as of now does (Siegel 2013) . Prescient investigation can be extended to prescriptive examination so an individual can realize what is probably going to mess them up in future and what they can do to defeat such issues. Utilizing prescient examination to decide future client conduct, item and market patterns, or worker conduct, associations will (and right now are) increasing key upper hands in their business sectors and beating the opposition not yet utilizing prescient investigation thoroughly. Effectively, prescient investigation has been utilized to foresee victors of decisions; Nate Silver anticipated, in 2012, the champ in all the fifty DC expresses an

Dealing With a Spouse Who Works Too Much

Dealing With a Spouse Who Works Too Much Relationships Spouses & Partners Print Strategies for Dealing With a Workaholic Spouse By Sheri Stritof Sheri Stritof has written about marriage and relationships for 20 years. Shes the co-author of The Everything Great Marriage Book. Learn about our editorial policy Sheri Stritof Medically reviewed by Medically reviewed by Carly Snyder, MD on February 01, 2020 facebook twitter linkedin Carly Snyder, MD is a reproductive and perinatal psychiatrist who combines traditional psychiatry with integrative medicine-based treatments.   Learn about our Medical Review Board Carly Snyder, MD on February 01, 2020 Tetra Images / Getty Images More in Relationships Spouses & Partners Marital Problems LGBTQ Violence and Abuse If you are married to a workaholic, you may feel as if you are married to an unfaithful spouse whos replaced your intimacy with his or her work. The sense of being alone, the number of broken promises, feelings of anger and disappointment, and a belief that you are not very important are all similar for spouses of cheaters and for spouses of workaholics. These issues, if left unmitigated, may result in spousal discontent or worse yet divorce; in fact, according to Maureen Farrel who penned So You Married A Workaholic for Forbes in 2007, on average, couples in which one partner is a workaholic divorce at twice the average rate.?? When one partner works excessively, he or she is not  nurturing the marriage. It is also unhealthy to maintain a life that is so out of balance,  which can easily put you on the road to infidelity or divorce. Sometimes it takes a wake-up call such as a personal or health crisis for the workaholic  to snap out of this behavior. There are things you can do that wont have you waiting around for this to be the impetus for the change.     Tips for Keeping Your Marriage to a Workaholic Healthy If you find yourself frustrated with your spouses constant obsession with work, its important to remember that even though you dont agree with his or her viewpoint on the issue, the situation itself puts you and your partner both under intense amounts of stress; as a result, conversations about being a workaholic should be approached cautiously and with compassion. As frustrating as it may be to not scold your spouse for his or her overworking tendencies,  nagging wont work. Instead, share in a positive tone what your spouse has missed by working late or by bringing work home and not being present to you and your children. Additionally, you should try to stop enabling your spouses workaholic behaviorâ€"you may be enabling your spouses need or desire to work by delaying family meals, keeping kids up longer, postponing activities, or spending your money on items and services (like takeout) that you could do without. Instead, consider letting your spouse experience the consequences of working too much by serving dinner at the normal time and making your spouse eat the cold leftovers once he or she finally emerges, hours later, from work. If your spouse doesnt want to go out of the house with you, leave your spouse at home and take the kids to the movie, or if your spouse is too busy to take a few days off, take a weekend trip to visit family without your spouseâ€"dont put your life or your childrens lives on hold waiting for your spouse to make time for you. Alternatively, you could try to entice your spouse out of work mode by suggesting an activity that you could both do together. Although this may be considered a bit manipulative, providing an opportunity that your spouse will enjoy could ease the tensions between you and allow for an honest discussion of the problems that are arising from your spouses workaholic tendencies. When to Seek Professional Help Solving your marital issues related to a workaholic spouse can feel like an insurmountable task, and oftentimes it is almost impossible to do alone. Fortunately, though, psychologists and marriage counselors are available to help mediate open dialogue between you and your significant other. If your marriage is in serious trouble due to your spouse working too many hours, then  marriage counseling  could be an option that will help. Even if you can simply get your spouse in for the initial therapy session, you may be able to help him or her to understand the gravity of the problem and the toll its having on you and your relationship personally. Its important during these sessions to discuss setting boundaries you both agree to that will not only help your spouse overcome his or her workaholic behavior but help you both communicate with one another openly and with compassion and empathy. If your spouse agrees to a day with you or even a few hours, setting boundaries like no cell phones at dinner could significantly reduce work-related stress during your alone time. In any case, the first step toward overcoming marital issues related to living with a workaholic spouse is to start a conversation, express how the behavior makes you feel, and work together toward an amicable compromise that leaves you feeling more appreciated and your spouses need to work fulfilled.

Eight Critical Thinking Guidelines Into My Posts - 1722 Words

In each module, I have tried to incorporate the eight critical thinking guidelines into my posts. In particular, I have tried to be willing to wonder about each topic, and I have always tried to ask relevant questions to keep the discussion going. I feel as though I was able to embody this guideline well in Module Five. My first instinct was to completely dismiss hypnotism and hypnotherapy, but I allowed myself to wonder about the possibility of both being real. In my research, I discovered that hypnotherapy was indeed a viable option for some disorders, which I would never have learned had I kept my mind closed. In my responses I definitely tried to keep the discussion going by asking questions that would allow the original poster to elaborate upon their opinions. Most of all, I attempted to ask questions that would allow for further discussion, not just a simple agreement or disagreement with my statements. Rather than taking my fellow students’ statements as fact, I wondere d about the absolute truth of their statements. For example, Sara Walsh discussed the similarity of hypnosis and placebo, and in my response I wondered if â€Å"...the comparison between hypnotherapy and a placebo effect necessarily negate the effects of hypnotherapy?† In allowing myself to wonder about hypnotherapy, it opened my mind to a whole new set of questions and opinions, and I think this is vital in critical thinking. If I were to believe hypnotherapy were real, what would influence theShow MoreRelatedA s Study, Pearl Harbor, And Bay Of Pigs Invasion1756 Words   |  8 PagesCline s study, Pearl Harbor, and Bay of Pigs invasion, are all victims of group thinking. It is taking over various aspects of our lives. Our companies, our schools and our culture are being affected to an idea call the New Groupthink. Most of us now work in teams, in offices without walls, groups in congress. Lone geniuses are out. Collaboration is in. Group thinking is ineffective and leads to failure. Group thinking should be eliminated, especially in the political society Groupthink is a theoryRead MoreUNESCOs Four Pillars of Learning Applied Essay2726 Words   |  11 Pagesever-changing world. The pillars cut through cultural differences and unify all ages; they emphasize the basic individual right towards a new vision of life-long learning for the 21st Century. â€Å"Lifelong learning† covers learning from preschool age to post-retirement age ; however, much attention and research have been focused on education and learning for children and youth with little attention focused on the adult aspect of learning . This has however now begun to gain more significance within theRead MoreEssay about Csia 301 - Syllabus4668 Words   |  19 PagesSyllabus for CSIA 301 Faculty Contact Information Welcome to Foundations of Cybersecurity CSIA 301, a hybrid course. My name is Professor Nancy M. 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For example: recipe, sequential thinking, patterns, and problem solving books (Padula, 2004). Math skills and mathematics literature are both equally important in children’s growth in this subject (Kurz, 2012). These components must be combined for children to effectively learn eachRead MoreAn Evalution of the Attachment Theory Essay13038 Words   |  53 PagesLooked after Children 3.1. Part 1 - Early Attachment Theories, Criticisms Findings 20 3.2. Part 2 - Emotional and Behavioural difficulties 28 3.3 Part 3 - Effects on Child Development 35 Chapter 4: Critical overview Conclusion 4.1 Critical overview 43 4.2 Recommendations Conclusion 45 References 48 Appendices 1. Dissertation Proposal 54 2. Ethical Check Form 63 3. Maslow’s ‘hierarchy of needsRead MoreAssignments: Education and Learners3914 Words   |  16 Pagesassignment is given below: Assignment 01 - self-evaluation. It was more an introductory assignment to introduce you to the work. 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Spain and the New Laws of 1542

The â€Å"New Laws† of 1542 were a series of laws and regulations approved by the King of Spain in November of 1542 to regulate the Spaniards who were enslaving the natives in the Americas, particularly in Peru. The laws were extremely unpopular in the New World and directly led to a civil war in Peru. The furor was so great that eventually King Charles, fearing that he would lose his new colonies entirely, was forced to suspend many of the more unpopular aspects of the new legislation. Conquest of the New World The Americas had been discovered in 1492 by Christopher Columbus: a papal bull in 1493 divided the newly-discovered lands between Spain and Portugal. Settlers, explorers, and conquistadors of all sorts immediately began heading to the colonies, where they tortured and killed the natives by the thousands to take their lands and wealth. In 1519, Hernan Cortes conquered the Aztec Empire in Mexico: about fifteen years later Francisco Pizarro defeated the Inca Empire in Peru. These native empires had much gold and silver and the men who participated became very wealthy. This, in turn, inspired more and more adventurers to come to the Americas in the hopes of joining the next expedition that would conquer and loot a native kingdom. The Encomienda System With the major native empires in Mexico and Peru in ruins, the Spanish had to put a new system of government in place. The successful conquistadors and colonial officials used the encomienda system. Under the system, an individual or family was given lands, which generally had natives living on them already. A sort of deal was implied: the new owner was responsible for the natives: he would see to their instruction in Christianity, their education and their safety. In return, the natives would supply food, gold, minerals, wood or whatever valuable commodity could be extracted from the land. The encomienda lands would pass from one generation to the next, allowing the families of the conquistadors to set themselves up like local nobility. In reality, the encomienda system was little more than slavery by another name: the natives were forced to work in fields and mines, often until they literally dropped dead. Las Casas and the Reformers Some opposed the ghastly abuses of the native population. As early as 1511 in Santo Domingo, a friar named Antonio de Montesinos asked the Spanish by what right had they invaded, enslaved, raped and robbed a people who had done them no harm. Bartolomà © de Las Casas, a Dominican priest, began asking the same questions. Las Casas, an influential man, had the ear of the king, and he told of the needless deaths of millions of Indians—who were, after all, Spanish subjects. Las Casas was quite persuasive and King Charles of Spain finally decided to do something about the murders and torture being carried out in his name. The New Laws The â€Å"New Laws,† as the legislation came to be known, provided for sweeping changes in Spain’s colonies. The natives were to be considered free, and the owners of the encomiendas could no longer demand free labor or services from them. They did need to pay a certain amount of tribute, but any extra work was to be paid for. Natives were to be treated fairly and given expanded rights. Encomiendas granted to members of the colonial bureaucracy or the clergy were to be returned to the crown immediately. The clauses of the New Laws most disturbing to the Spanish colonists were the ones that declared forfeiture of encomiendas or native laborers by those who had participated in civil wars (which was nearly all of the Spaniards in Peru) and a provision that made encomiendas not hereditary: all encomiendas would revert to the crown upon the death of the current holder. Revolt and Repeal Reaction to the New Laws was swift and drastic: all over the Spanish Americas, conquistadors and settlers were enraged. Blasco Nuà ±ez Vela, the Spanish Viceroy, arrived in the New World in early 1544 and announced that he intended to enforce the New Laws. In Peru, where the former conquistadors had the most to lose, the settlers rallied behind Gonzalo Pizarro, last of the Pizarro brothers (Juan and Francisco passed away and Hernando Pizarro was still alive but in prison in Spain). Pizarro raised an army, declaring that he would defend the rights that he and so many others had fought so hard for. At the battle of Aà ±aquito in January of 1546, Pizarro defeated Viceroy Nà ºÃƒ ±ez Vela, who died in battle. Later, an army under Pedro de la Gasca defeated Pizarro in April of 1548: Pizarro was executed. Pizarro’s revolution was put down, but the revolt had shown the King of Spain that the Spaniards in the New World (and Peru in particular) were serious about protecting their interests. Although the king felt that morally, the New Laws were the right thing to do, he feared that Peru would declare itself an independent kingdom (many of Pizarro’s followers had urged him to do just that). Charles listened to his advisors, who told him that he had better seriously tone down the New Laws or he risked losing parts of his new empire. The New Laws were suspended and a watered-down version was passed in 1552. Legacy The Spanish had a mixed record in the Americas as a colonial power. The most horrendous abuses occurred in the colonies: natives were enslaved, murdered, tortured and raped in the conquest and early part of the colonial period and later they were disenfranchised and excluded from power. Individual acts of cruelty are too numerous and dreadful to list here. Conquistadors like Pedro de Alvarado and Ambrosius Ehinger reached levels of cruelty that are nearly inconceivable to modern sentiments. As horrible as the Spanish were, there were a few enlightened souls among them, such as Bartolomà © de Las Casas and Antonio de Montesinos. These men fought diligently for native rights in Spain. Las Casas produced books on the subjects of Spanish abuses and was not shy about denouncing powerful men in the colonies. King Charles I of Spain, like Ferdinand and Isabela before him and Philip II after him, had his heart in the right place: all of these Spanish rulers demanded that the natives be treated fairly. In practice, however, the goodwill of the king was difficult to enforce. There was also an inherent conflict: the King wanted his native subjects to be happy, but the Spanish crown grew ever more dependent on the steady flow of gold and silver from the colonies, much of which was produced by slave labor in the mines. As for the New Laws, they marked an important shift in Spanish policy. The age of conquest was over: bureaucrats, not conquistadors, would hold power in the Americas. Stripping the conquistadors of their encomiendas meant nipping the burgeoning noble class in the bud. Although King Charles suspended the New Laws, he had other means of weakening the powerful New World elite and within a generation or two most of the encomiendas had reverted to the crown anyway.

Principles of Marketing Exam Notes Free Essays

string(39) " tend to be more socially responsible\." Principles of Marketing Study Guide Mid-term Exam Fall 2012 Chapter 1 1. What is Marketing? a. The activity, set of institutions, and processes for creating, capturing, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. We will write a custom essay sample on Principles of Marketing Exam Notes or any similar topic only for you Order Now It requires thoughtful planning with an emphasis on the ethical implications of any of those decisions on society in general. 2. Marketing requires Product, Price, Place and Promotions decisions. b. The four Ps, or marketing mix, are the controllable set of activities that the firm uses to respond to the wants of its target markets. 3. What is value-based marketing? a. Value reflects the relationship of benefits to costs, or what the consumer gets for what he or she gives. In a marketing context, customers seek a fair return in goods and/or services for their hard-earned money and scarce time. They want products or services that meet their specific needs or wants and that are offered at competitive prices. 4. Marketing Impacts Various Stakeholders . Supply chain partners, whether they are manufacturers, wholesalers, retailers, or other intermediaries like transportation or warehousing companies, are involved in marketing to one another. Manufacturers sell merchandise to retailers, but the retailers often have to convince manufacturers to sell to them. 5. Marketing Enriches Society * Our people: Committed to excellence, passionate about achieving our goals, eagerly embracing new challenges. * Our strategy: Focused and consistent, delivers sustainable and dependable performance. Our business model: Resilient and proven, relevant in all economies, drives long-term health of the company. * Our brands: Recognized and loved around the world, in strong categories, responsive to advertising and brand building. Chapter 2 6. What is a Marketing Strategy? d. Identifies (1) a firm’s target market(s), (2) a related marketing mix—its four Ps—and (3) the bases on which the firm plans to build a sustainable competitive advantage. 7. Building a Sustainable Competitive Advantage e. An advantage over the competition that is not easily copied and thus can be maintained over a long period of time. A competitive advantage acts like a wall that the firm has built around its position in a market. This wall makes it hard for outside competitors to contact customers inside—otherwise known as the marketer’s target market. 8. The Marketing Plan f. a written document composed of an analysis of the current marketing situation, opportunities and threats for the firm, marketing objectives and strategy specified in terms of the four Ps, action programs, and projected or proforma income (and other financial) statements. The three major phases of the marketing plan are planning, implementation, and control. g. Step 1 of the planning phase. The part of the strategic marketing planning process when marketing executives, in conjunction with other top managers, (1) define the mission or vision of the business and (2) evaluate the situation by assessing how various players, both in and outside the organization, affect the firm’s potential for success. , marketing executives, in conjunction with other top managers, define the mission and/or vision of the business. (Step 2). In the implementation phase. The part of the strategic marketing planning process when marketing managers (1) identify and evaluate different opportunities by engaging in segmentation, targeting, and positioning (see STP) and (2) implement the marketing mix using the four Ps. , marketing managers identify and evaluate different opportunities by engaging in a process known as segmentation, targeting, and positioning (STP) (Step 3). They then are responsible for implementing the marketing mix using the four Ps (Step 4). Finally, the control phase. The part of the strategic marketing planning process when managers evaluate the erformance of the marketing strategy and take any necessary corrective actions. Entails evaluating the performance of the marketing strategy using marketing metrics and taking any necessary corrective actions (Step 5). 9. Growth Strategies h. A market penetration s growth strategy that employs the existing marketing mix and focuses the firm’s efforts on existing customers. Such a growt h strategy might be achieved by attracting new consumers to the firm’s current target market or encouraging current customers to patronize the firm more often or buy more merchandise on each visit. i. A market development growth strategy that employs the existing marketing offering to reach new market segments, whether domestic or international. International expansion generally is riskier than domestic expansion because firms must deal with differences in government regulations, cultural traditions, supply chains, and language. j. Product development growth strategy that offers a new product or service to a firm’s current target market. k. A diversification growth strategy whereby a firm introduces a new product or service to a market segment that it does not currently serve. Diversification opportunities may be either related or unrelated. In a related diversification growth strategy whereby the current target market and/or marketing mix shares something in common with the new opportunity. In other words, the firm might be able to purchase from existing vendors, use the same distribution and/or management information system, or advertise in the same newspapers to target markets that are similar to their current consumers. l. In an unrelated diversification growth strategy whereby a new business lacks any common elements with the present business. Unrelated diversifications do not capitalize on core strengths associated either with markets or with products. Thus, they would be viewed as being very risky. Chapter 3 10. Why People Act Unethically m. All of us vary in the way we view more complex situations, depending on our ethical understandings. 11. Ethics and Corporate Social Responsibility n. Corporate social responsibility refers to the voluntary actions taken by a company to address the ethical, social, and environmental impacts of its business operations and the concerns of its stakeholders. o. This notion goes beyond the individual ethics that we’ve discussed so far, but for a company to act in a socially responsible manner, the employees of the company must also first maintain high ethical standards and recognize how their individual decisions lead to optimal collective actions of the firm. Firms with strong ethical climates tend to be more socially responsible. You read "Principles of Marketing Exam Notes" in category "Essay examples" 12. A Framework for Ethical Decision Making p. 13. Integrating Ethics into Marketing Strategy q. Marketers can introduce ethics at the beginning of the planning process simply by including ethical statements in the firm’s mission or vision statements. . In the implementation phase of the marketing strategy, when firms are identifying potential markets and how to successfully deliver the 4Ps to them, firms must consider several ethical issues. Chapter 4 14. The Immediate Environment s. t. In the immediate environment, the first factor that affects the consumer is the firm itself. Successful marketing firms focus on satisfying customer needs that match their core competencies. Competition also significantly affects consumers in the immediate environment. It is therefore critical that marketers understand their firm’s competitors, including their strengths, weaknesses, and likely reactions to the marketing activities that their own firm undertakes. Few firms operate in isolation. For example, automobile manufacturers collaborate with suppliers of sheet metal, tire manufacturers, component part makers, unions, transport companies, and dealerships to produce and market their automobiles successfully. Parties that work with the focal firm are its corporate partners. 15. Macro-environmental Factors u. Macro environmental factors Aspects of the external environment that ffect a company’s business, such as the culture, demographics (age, gender, and race), social issues, technological advances, economic situation, and political/regulatory environment. 16. Corporate Social Responsibility v. Chapter 5 17. The Consumer Decision Process w. x. 18. Factors Influencing the Consumer Decision Process y. The consumer decision process ca n be influenced by several factors. First are the elements of the marketing mix, which we discuss throughout this book. Second are psychological factors, which are influences internal to the customer, such as motives, attitudes, perception, and learning. Third, social factors, such as family, reference groups, and culture, also influence the decision process. Fourth, there are situational factors, such as the specific purchase situation, a particular shopping situation, or temporal state (the time of day), that affect the decision process. 19. Involvement and Consumer Buying Decisions z. Consumers engage in two types of buying processes/decisions depending on their level of involvement: extended problem solving for high-priced or risky goods; and limited problem solving, which includes impulse buying and habitual decision making. {. Involvement is the consumer’s interest in a product or service. Chapter 6 20. B2B Markets |. 21. The Business to Business Buying Process }. 22. Factors affecting the Buying Process ~. The Buying Center i. The buying center is a group of people typically responsible for the buying decisions in large organizations. Participants can range from employees who have a formal role in purchasing decisions (i. e. , the purchasing or procurement department) to members of the design team that is specifying the particular equipment or raw material needed by employees who will be using a new machine that is being ordered. All these employees are likely to play different roles in the buying process, which vendors must understand and adapt to in their marketing and sales efforts. ii. One or more people may take on a certain role, or one person may take on more than one of the following roles: (1) initiator: The buying center participant who first suggests buying the particular product or service. , the person who first suggests buying the particular product or service; (2) influencer: The buying center participant whose views influence other members of the buying center in making the final decision. the person whose views influence other members of the buying center in making the final decision; (3) decider: The buying center participant who ultimately determines any part of or the entire buying decision—whether to buy, what to buy, how to buy, or where to buy. , the person who ultimately determines any part of or the entire buying decision—whether to buy, what to buy, how to buy, or where to buy; (4) buyer: The buying center participant who handles the paperwork of the actual purchase. the person who handles the paperwork of the actual purchase; (5) user: The person who consumes or uses the product or service purchased by the buying center. , the person who consumes or uses the product or service; and (6) gatekeeper: The buying center participant who controls information or access to decision makers and influencers. , the person who controls information or access, or both, to decision makers and influencers. . Organizational Culture iii. ———————————————— A firm’s organizational culture reflects the set of values, traditions, and customs that guide a firm’s employees’ behavior. The firm’s culture often comprises a set of unspoken guidelines that employees share with one another through various work situations. . Buying Situation s In a new buy a purchase of a good or service for the first time; the buying decision is likely to be quite involved because the buyer or the buying organization does not have any experience with the item. A modified rebuy refers to when the buyer has purchased a similar product in the past but has decided to change some specifications, such as the desired price, quality level, customer service level, options, or so forth. Straight rebuys refers to when the buyer or buying organization simply buys additional units of products that have previously been purchased. A tremendous amount of B2B purchases are likely to fall in the straight rebuy category. Chapter 9 23. The Marketing Research Process . The first step is to define objectives and research needs, which sounds so simple that managers often gloss over it. But this step is crucial to the success of any research project because, quite basically, the research must answer those questions that are important for making decisions. In the second step, designing the research project, researchers identify the type of data that is needed, whether primary or secondary, on the basis of the objectives of the project from Step 1, and then determine the type of research that enables them to collect those data. The third step involves deciding on the data collection process and collecting the data. The process usually starts with exploratory research methods such as observation, in-depth interviews, or focus groups. The information gleaned from the exploratory research is then used in conclusive research, which may include a survey, an experiment, or the use of scanner and panel data. The fourth step is to analyze and interpret the data and develop insights. The fifth and final step is to develop an action plan and implementation. Although these steps appear to progress linearly, researchers often work backward and forward throughout the process as they learn at each step. 4. Secondary Data and Primary Data . Primary: Data collected to address specific research needs. . Secondary: Pieces of information that have already been collected from other sources and are readily available. 25. Exploratory Research . Attempts to begin to understand the phenomenon of interest, also provides initial information when the problem lacks any clear definition. 26. Conclusive Research . Provides the information needed to confirm preliminary insights, which managers can use to pursue appropriate courses of action. How to cite Principles of Marketing Exam Notes, Essay examples

Reporting Standards International Financial -Myassignmenthelp.Com

Question: Discuss About The Reporting Standards International Financial? Answer: Introducation We are indeed glad in hearing from you and we would like to thank you regarding the e-mail that you have sent to us. We are happy that you have reached to us and we are of the view that we will provide the best solutions that are available so that it can help you in taking the decisions in a better manner. Like every time, we will always try to provide you with the best solutions regarding the problems that are present in accounting along with the issues that you have described within the contents of your mail and the recommendations that will be provided to you will be in accordance with the Corporation Act 2001, AASB and its interpretations will be according to the issues of accounting that are presented by IFRS. You must be aware of the fact that contingent liabilities are the ones that may have potential losses that can take place in the future may be due to the non-occurrence or the occurrence of a specific event or due to the result of a specific outcome as well. Many examples can be cited with respect to contingent liabilities such as the inquiries regarding some organizational failure, which is still pending, claims that legal in nature and the warranties that are present in each products that are purchased by the customers[1]. The liabilities that can be termed as contingent needs to be shown in the financial statements of the company and the amount that has been estimated by the company so that it can be recorded in the annual sheet. This estimated amount can help the company to prevent the situation that may arise for them in the near future, as a certain amount has been kept separate by them. According to AASB 137, Para 123, these liabilities can be recognized along with the primary responsibility and the probable causes for the outflow of the resources so that the economy of the company can be benefitted and can be settled under these responsibilities. According to Para 29, it can be seen that jointly and severally the liability of the company is that they have to treat these responsibilities under the broad heading of contingent liability. These liabilities have to be developed primarily, as it cannot be expected by the company to happen certainly during the financial year. Therefore, the analysis of these liabilities has to be continuous so that the outflow of the resource can be determined, which will help in benefitting the economy of the company. On the other hand, the provision that is present within the company has to be recognized so that the recent constructive and legal responsibilities, which may arise from the past events, can be estimated in a proper manner and the right amount can be kept for it. The main objective for the provision is that it h as to be adjusted with the balance of the current year in an accurate manner, which will help in taking up the cost that belongs to the particular year and the status of finances that has been estimated can be accounted within that particular period. Therefore the use of provision within the company is not any form of saving, which it may seem like in the first glance. It can be recognized generally that it comes under the balance sheet under the heading of income statement and is placed in the bracket of expenses. Moreover, the main difference between provision and contingent liabilities is that provisions are taken up in the financial statements and the liabilities that can be termed as contingent are taken up under the heading liabilities and is recorded as a note in the financial statements for the company[2]. Moreover, if the probable liability is high and is expected to be around 60 percent to 90 percent, then it has to be shown under the heading provisions within the financial statement that has been drawn for the company. However, if the rate of liability is more than five percent and less than 60 percent, then it has to be recorded as notes in the financial statements and if the percentage is below five then the company cannot choose to take up any action about it. Therefore in compliance with the AASB 137 in the Provisions, Contingent Liabilities and Contingent Assets, the first issue that has been mentioned in the email. We can provide a suggestion that the intangible assets needs to be present in the balance sheet, which will lead to the necessary amortization and its recognition can also be done. In this case, it can be seen that the company has an asset worth $800,000 that is according to 30th June 2018, which has been identified as per the valuation made by the directors. This states that the company needs to change its policy with the present happenings so that the accounting can be recognized with the cost that can be developed through an internal basis. Moreover, the intangible assets has to have a life, which will help in its amortization within the period for which it was being used. Thus, this amount can be realized with the amortization purpose and has to be reported at the cost of $800,000, which can be applied with the residual v alue of the assets. With respect to the second case, it can be seen that Beachlife Ltd had undergone a sales contract with Goodsports Ltd on 1st December 2017 with an amount of $180,000 based on which the payment was made on 30th December 2017. None the less, the equipment was delivered by the company on 10th December 2017. According to the sales contract, Goodsports Ltd provided a factor of maintenance for the equipment for the first year after the purchase has been done by the company regarding the product. The maintenance amount that was fixed for the company was at a value of $7,500. However, Goodsports Ltd was not satisfied with the maintenance work that was provided by the company and was entitled for a refund of an amount of 15 percent of the price that they paid, which totals to $90,000 * 15 percent that is $13,500. Therefore, in the current scene it can be seen that Beachlife Ltd has to show an amount of $90,000 recorded as sales under the heading of income for the sale of the equipment, as the y got the amount within the year that is 31st December 2017[3]. Moreover, the responsible amount of $7,500, which was as maintenance has to be placed under contingent liability within the balance sheet and in the statement of income it has to be recorded under the heading of provision for the estimated amount. Additionally, the amount of $13,500 has to be shown as notes in the financial statement of the company under the broad heading of contingent liability, as this type of liability is not probable in nature. In case you face any doubt regarding the suggestions that has been provided to you, please feel free to contact us either by calling or sending a issue of uncertainty through e-mail. Reference List Gamper, Catherine, et al. "Managing disaster-related contingent liabilities." (2017). Hendrickson, Joshua R. "Contingent liability, capital requirements, and financial reform."Cato J.34 (2014): 129. Picker, Ruth, et al.Applying international financial reporting standards. John Wiley Sons, 2016. [1] Gamper, Catherine, et al. "Managing disaster-related contingent liabilities." (2017). [2] Hendrickson, Joshua R. "Contingent liability, capital requirements, and financial reform."Cato J.34 (2014): 129. [3] Picker, Ruth, et al.Applying international financial reporting standards. John Wiley Sons, 2016.